Though Manchester might well be known as the UK’s rainy city, indie-pop four-piece The France are looking to inject some sunshine into the city’s streets regardless of the time of year. Eschewing the cocksure arrogance of bands such as The Courteeners or Oasis that so many Manchester bands try to emulate, The France harbour a sense of irresistible upbeat optimism that’s difficult to ignore.
Such is their appeal, that the band have quickly amassed over 10k online streams, whilst garnerning support from the likes of XFM, Absolute Radio and BBC Introducing. Not content with just radio however, The France were handpicked as main support for both indie champions Reverend & The Makers and pop giants Scouting For Girls. It’s this combination of relatable indie and danceable pop that make the prospect of The France so irresistible, and never has been more prominent than on their latest single ‘Forever Too Long’. Three minutes of button-bright indie-pop, it’s the perfect antithesis to a cold Winter, while effortlessly bringing to mind recent breakthrough bands such as Marsicans or Cassia.
Written across the UK’s first lockdown back in Spring 2020, the fittingly titled ‘Forever Too Long’ is a heart-on-the-sleeve love song born from the frustrations of being without those we care about, both back then, and more recently over Christmas.
Described by the band as “a song that can resonate with anyone. It’s not often as an artist you write a song from your own experience but also be writing for millions of other people who just want to say the same thing at the same time. This song has got the potential to strike a chord”. With these
feelings felt almost universally over the course of 2020, ‘Forever Too Long’ is a track sure to resonate both with established fans of the band, and those for whom it will be their first taste of The France.